Our algorithms comb through scientific research journals and product safety reports to map ingredient efficacy to skin concerns. With this information, we’re able to match active ingredients to a variety of skin types, taking into account factors such as age, ambient conditions, and ethnicity. We run this ingredient efficacy model against more than 12 thousand products sold by popular retailers and find the products that are best suited to your skin. But we don’t stop there! We’re continually improving our models by validating our recommendations based on customer ratings and feedback.

We don’t. We’re focused on providing you with actionable intelligence on thousands of skincare products.

Like you, we've been there; we've spent hundreds of hours trying to find our one true moisturizer, cleanser, or serum. It's frustrating, terrifying, and anxiety inducing, all at the same time. It's hard to know what our skin type is. It's even more difficult to figure out what ingredients to use and avoid. And it's next to impossible to figure out what products have the right ingredients! And if we figure all that out, it's highly likely we're overpaying. So we built Amana for ourselves. It's a tool to help us cut through all the research and guesswork and buy the products best suited to our skin, in just a few minutes, and at the lowest price.

We don’t earn money by promoting any specific product and all our recommendations and scores are generated solely by our product efficacy algorithm. That said, we may earn an affiliate fee from certain retailers if you start your purchasing journey on Amana and make a purchase on the retailer’s website.